NAD+ stands for nicotinamide adenine dinucleotide, a key coenzyme involved in hundreds of cellular processes in the human body. However, NAD+ levels decline with age, and the body’s natural supply of this essential molecule is limited. NAD+ plays a crucial role in supporting the healthy aging of brain cells: it helps regulate the production of PGC-1α (a protein that protects cells against oxidative stress and mitochondrial dysfunction). Given its involvement in numerous biological processes—including cellular metabolism, energy synthesis, cell repair, and immune function—scientists and doctors are now exploring ways to leverage NAD+ to maintain the health of human organs and the nervous system. β-Nicotinamide adenine dinucleotide (NAD+) plays a major role in metabolism as a cofactor and mobile electron acceptor. NAD+ is a required oxidizing cosubstrate for many enzymes. It is reduced to NADH which carries electrons to the electron transport chain for subsequent oxidative phorphorylation and ATP production. NAD+ is capable of donating ADP-ribose moieties to a protein, producing nicotinamide in the process. Sirtuin enzymes use NAD+ as a substrate to deacetylate proteins and direct activity between the nucleus and mitochondria. NAD+ is regenerated by fermentation and by oxidative phosphorylation. Product Benefits: 1.Slows cognitive decline 2.Decelerate aging 3.Improved athletic performance and endurance 4.Promotes healthy brain function 5.Fights chronic fatigue 6.Increases energy 7.Boosts metabolism 8.Regenerates cells 9.Reduces internal inflammation

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